The objective of this assignment was to determine recommendations for marketing and fundraising initiatives and was completed in a group atmosphere. This was accomplished by completing the research and considering a strategy required prior to writing a plan. This project was very extensive and required a lot of criteria such as the situational analysis, goals and objectives, audiences, strategies and tactics, key messages, specific tactics, timeline, budget, and evaluation.
This was a collaborative group assignment and the purpose was to identify an issue currently affecting the cultural sector in Canada. Then put together a position paper about the issue and craft a campaign strategy that addresses the issue. The content of the assignment was to include a summary of the issue and our position on it, the goals and objectives, our stakeholders, our tactics, background and context, timeline, key formal arguments for change and evaluation of each aspect of your campaign.
Kristin Watt 